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Appearance and presence · a journey that learns

A portfolio that fills, a face at a time

Cleaner blending, then speed, then variety, then a portfolio, in that order and at that pace. On their phone and watch tonight. Who needs you, each morning.

No card to start. Every plan takes 0% of what you earn.

A face a daySame light, same lensOne criterion per critiqueClock on every lookPortfolio at month three
TODAY · MAKEUP ARTISTRY
Practice days, five a week · 18:30
1Prep and set upRing light at the marked height, phone on the stand, same background12
2The briefToday’s face, tone and look from the rotation. Start the clock
3Stop the clockThe time is logged whether or not it is finished
4Three photosFront, left, right. Same light, no filter, no retouch
Today · Journey · Coach · You
NUDGE · IN YOUR VOICE
From Leah
LC
Leah ChenGrowthArc · 18:20 on a practice day

“Tonight: mature skin, soft glam. Criterion this week is base match. Light at the mark.”

✓  Log it
Later
MILESTONE
21DAYS

Blending and prep

Visible in the photo grid

Every discipline

One engine, 33 journeys. How the loop works →

Recovery and habit changeSobriety and habit change
All 33 disciplines →

What you get

What this journey rides on

Journey Studio

A makeup artistry journey, built

Rename it, assign it, and the first step lands tonight.

Client app

On their phone and wrist

Today’s steps in order, each with a tick. iPhone and Apple Watch.

Nudges

Nudges in your voice

8 in the template, timed to when they help. The unanswered one retires.

Coach dashboard

Who needs you, each morning

Who kept, who skipped, what they typed. The reply drafted.

Check-ins

Photo check-ins

Same light, same side, the last one as a ghost. Graded in a tap.

Products

A shelf

What you recommend, tied to its step. Run-outs predicted.

What the client sees change

Cleaner blending, then speed, then variety, then a portfolio, in that order and at that pace

What you can promise, and when

  1. wk 3
    Blending and prepVisible in the photo grid
  2. wk 8
    Time to finishA bridal look under fifty minutes
  3. wk 12
    RangeFive tones, four face shapes, done well
  4. wk 16
    PortfolioTwelve looks a client would book from

the client noticesa dip, named in advancethe slow one

The client experience

Three screens, and nothing else

Tonight

The brief, the clock, the three photos

Tonight shows the face from the rotation, the criterion of the week, a timer that starts when the student taps begin, and the three-photo step with the overlay of Monday’s framing.

The week

Five faces, two critiques, one criterion

The week shows the five practice slots as done or missed with the time on each, the two coach critiques as read or waiting, and the criterion running along the top so the week reads as one lesson rather than five evenings.

What changed

The grid, the clock, and the twelve slots

Every face in a grid by week, same light, so blending in week one sits beside week six.

What it learns

A practice that knows its own clients

For this studentWhere they are slow, and which faces defeat them
For the coachWhich criterion order works, and the week that loses students
Across the platformPractice count and the portfolio date

You get

  • Critiques two faces a week against one criterion, from photos taken the same way, in a form that ends on what improved
  • Sees from the clock splits which step is slow, before it becomes a habit the client will pay for

Your client gets

  • Sees their own blending improve in a grid that could not be argued with, because the light never changed
  • Gets a brief that is always slightly harder than last week, so no evening is wasted on what they can already do

Where you land

Most makeup artistry coaches land on Pro

Everything on this page is on every plan. Pro adds unlimited clients and the companion in your voice.

Founding 100 · the first hundred paid coaches lock 40% off for life. The counter is on the pricing page.

Pro · Most popular
$149/mo · $119/mo billed annually

The full-time solo practice. Where most coaches should land.

  • Unlimited clients
  • Health scores + quiet-client alerts
  • Journey Studio with AI drafting
  • Payments, invoicing, payouts (Stripe)
  • Documents & knowledge base
  • Readings on schedule: weight, scales, photos

Start this journey

Start the artistry journey

The template carries the rotation, the clock, the photo protocol, the criterion cycle and the twelve-slot portfolio.

No card to start. Every plan takes 0% of what you earn.

More in Appearance and presence: Skincare · Looksmaxxing · Grooming and style · Haircare

Start free · 14 days