Transformation fails on Tuesday night, not in Thursday’s session. A nudge is how your presence reaches Tuesday: your face, your words, one thing to do - on their phone and their wrist, at the moment it matters.
No card to start. Your first nudge can go out tonight.
“Two minutes tonight still counts, Sam. Tiny version, then bed.”
Evening pages · kept 7 of 7
Tuesday, 9:12 pm
Keep scrolling. The phone on the left is Sam’s. The steps on the right are what happens in the next ninety seconds - and the next morning.
“Two minutes tonight still counts, Sam. Tiny version, then bed.”
Evening pages · kept 7 of 7
Sam’s session was Thursday. It’s Tuesday. The habit is “evening pages”, the streak is six, and the book is across the room. This is where change usually dies - quietly, with no one watching.
Coach Maya wrote it Monday, or approved the assistant’s draft in one tap. It arrives with her photo, not an app icon; it quotes the plan they made; and it asks for exactly one doable thing.
Try drafting one below ↓One tap logs it and the milestone lands where the action happened: the ring draws shut, the week is held. That felt reward, at the moment of action, is what turns a chore into an identity - see the science page.
The completion is on her dashboard, the assistant has drafted the “say something” for the milestone, and the client who went quiet is flagged - with a nudge already written, waiting for her approval.
Be Maya · start freeAnatomy
The card you just watched isn’t a notification with better copy. Each part is doing a job the research says matters.
The nudge arrives with the coach’s photo. Accountability to a person outperforms accountability to an app - every time it’s measured.
“Log it” - doable in the next ten minutes. Never a list, never “remember your goals”. Implementation intentions roughly double follow-through.
Day 6 of 7 gets “keep tonight and the week closes”. Three quiet days get the tiny version. Timing is the message; the platform knows the day.
“You said you always quit by day ten.” The strongest nudges replay the client’s own commitments - which GrowthArc keeps within reach.
The ladder
Habits automate around day 66 on average (Lally et al., 2010) - with a first foothold at day 3 and the first real win at day 7. The arc draws as you scroll; so does a client’s.
Try it
This is how the assistant drafts for you every morning: it reads the client’s actual situation and proposes two sentences in your voice. The only thing that ships is what you approve.
The difference
From an icon. To everyone. At 9am because that’s the default. No action, no context, no person. Swiped away in 0.4 seconds, and every swipe teaches the thumb to swipe the next one.
From Maya’s face. To Sam. At 9:12 pm because that’s when Sam’s habit is due and the streak says six. One button. Written or approved by a human who knows him.
Questions
Fourteen days free. One habit, one cadence, one client - and watch the completion curve move by next week.
Start free · 14 daysNo card to start. Your first client can be in tonight.