Every plan starts with 14 days free, no card, takes 0% of what you earn, and gives every one of your clients the app, the Apple Watch companion, behavioural check-ins and an AI companion in your voice - free to them. The first hundred paid coaches lock 40% off for life.
Which plan?
Two sliders: how many clients you work with, and how many coaches share the brand. The recommendation updates as you drag.
The behavioural loop
Every plan includes it. Most coaching tools stop at the appointment; this is the part that changes behaviour and shows you it happened.
One tap logs the habit; a second tap captures how hard it was and what got in the way. Fifteen seconds, on the phone or the wrist.
Weight, a ten-point mood scale, yes/no, a progress photo - asked on schedule, charted for both of you.
Completions, effort, obstacles and readings become a health score. The client going quiet surfaces on day three, not at the no-show.
A nudge in your voice lands with your face at the moment it matters - written by you or drafted by the assistant for your approval.
Before the session: what moved, what stalled, what they said in check-ins. You walk in knowing.
Integrations
Two-way sync; busy time blocks booking, sessions appear in both.
The same two-way sync for practices that live in Microsoft.
A meeting link on every booking, reminders both sides.
Checkout on offer pages, invoicing, payouts to your bank. 0% platform fee.
Ask the assistant about your caseload from your own messenger.
Point the Studio at your content; it drafts the journey. Tracked links attribute clicks to clients.
The watch app on every plan; HealthKit and Health Connect readings coming.
Offer-page embeds today; platform API in early access.
Always included
iOS, Android and web. Today screen, journey arc, check-ins, readings, chat, voice notes.
One-tap logging, nudges with your face, the night sky. No per-watch fee, ever.
Effort, obstacles, mood and readings - the signal that makes the health score real.
Answers your clients between sessions in the voice you configure; escalates the human moments to you.
Sleep, HRV and steps as readings - HealthKit first, then Oura, Whoop, Garmin.
Stripe’s own fees pass through; we never take a cut. Your data is yours; pause for $19/month keeps history intact.
Compare
Both meters called out: the coach’s assistant actions and the clients’ companion conversations.
| Solo | Pro | Scale | Practice | Studio | |
|---|---|---|---|---|---|
| Active clients | 20 | Unlimited | Unlimited | Unlimited | Unlimited |
| Behavioural check-ins (effort, obstacle, mood) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Readings on schedule (weight, scales, photos) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Health scores + quiet-client alerts | Basic | ✓ | ✓ | ✓ | ✓ |
| Nudges with your face (phone + watch) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Assistant actions / mo | 100 | 300 | 1,000 | 3,000 pooled | 15,000 pooled |
| Companion conversations / mo | 500 | 1,500 | 4,000 | 10,000 | Custom |
| Morning caseload pass + session briefs | - | - | ✓ | ✓ | ✓ |
| Automation & intervention rules | - | - | ✓ | ✓ | ✓ |
| Journeys | 5 templates | Unlimited + AI drafting | Unlimited | Shared library | Shared library |
| Offer pages + checkout | ✓ | ✓ | ✓ | ✓ | ✓ |
| Payments & invoicing (Stripe) | Checkout only | ✓ | ✓ | ✓ | ✓ |
| Calendar (Google, Outlook) + Zoom | ✓ | ✓ | ✓ | ✓ | ✓ |
| WhatsApp channel | - | - | ✓ | ✓ | ✓ |
| Content import + attribution | - | Links | Full | Full | Full |
| Documents & knowledge | - | ✓ | ✓ | ✓ | ✓ + custom training |
| Branding | GrowthArc | GrowthArc | GrowthArc | White label + domain | White label + domain |
| Seats | 1 | 1 | 2 | 5 · +$49 | Unlimited |
| Support | Priority | Concierge | Success manager |
Add-ons
| Add-on | Price | Included in | Note |
|---|---|---|---|
| Assistant packs | +500 $29 · +2,000 $89 | - | Auto-top-up, unused rolls one month. Never blocks the client companion. |
| Companion packs | +500 conversations $15 | - | Clients are never cut off; you see the prompt, not them. |
| Team seat | $49 / seat / mo | Scale 2 · Practice 5 · Studio unlimited | Under a third of Pro - an associate is cheaper than a second account. |
| White label + custom domain | $99 / mo | Practice, Studio | Your name on the app, the emails and the offer pages. |
| Client Plus (client-paid) | $9.99 / mo · $79 / yr | 30% to you | Coming: unlimited companion, voice journaling, deeper analytics for clients who want more. |
| Wearable insights (coming) | $3 / connected client | Practice 50 · in Plus | HealthKit first, then Oura, Whoop, Garmin. Sold when it is real. |
| Concierge onboarding | $299 | Practice, Studio, any annual | A 45-minute setup call: roster imported, first programme live. |
| Programme build | $499 | - | A human finish on what the Studio drafts from your content. |
| Pause | $19 / mo | Every plan | Read-only practice, history intact. Beats a cancellation every time. |
Questions
Pick a plan, invite one client tonight, and watch the first check-in land. No card until you decide.
Start free · 14 daysNo card to start. Your first client can be in tonight.