A practice is a method, a brand and a handful of coaches who should not each be running their own software. Practice gives you five seats, one shared library, hand-offs that keep the history, pooled AI allowances and your name on every surface, and every client of every coach gets the app, the watch and the companion.
No card to start. Seats can be added and removed month to month.
The admin desk
The practice admin view, as your operations lead sees it on a Monday. Every coach sees their own caseload; you see the whole.
Every coach on the practice has a full coach app. The assistant’s actions and the companion’s conversations are pooled, so a heavy month for one coach borrows from a quiet one. Add a seat in a click; remove it the same way.
Programmes, intake forms and templates published to the library are available to every coach and cited by every coach’s assistant. A new hire delivers the method on day one.
Journey Studio →A hand-off moves the client with their whole timeline: habits, readings, check-ins, notes, messages. The client keeps the app, the watch and the streak; only the face changes.
Custom domain, your mark and colours on the client app, the emails and the offer pages, and a featured practice listing in the directory. Included on Practice.
Pricing →Active clients, habits kept, clients quiet, per coach and across the practice. Sponsors and employers get aggregates; each coach’s client content stays theirs.
Start free · bring the teamDeep use cases
A boutique firm, a studio, an employer provider and a collective. Each with what runs underneath.
Six senior coaches, one methodology, one brand, and six different spreadsheets. A client who moves between coaches arrives with no history.
Five seats plus one at $49, the firm’s frameworks in a shared library the assistant cites for everyone, hand-offs that carry the entire timeline, and sponsor reporting in aggregate across coaches. Your domain on the client app and every email.
Members belong to the studio, not a coach. Programmes vary by coach. The owner wants adherence numbers; the coaches want their own rosters.
Every member gets the app and the watch under the studio’s brand; each coach runs their roster with health scores; the owner sees adherence across all four. Programmes published to the library are shared; the studio sells blocks from one offer page with 0% platform fee.
You sell twelve-week programmes to companies, delivered by a bench of coaches. The buyer wants engagement figures; employees want privacy; you want one brand and one invoice.
Cohorts per employer, coaches assigned by seat, aggregate participation reporting, and individual check-ins that stay between each employee and their coach. White label so the employer sees your brand, and the API for their HR reporting.
You built the brand; associates deliver under it and leave with the clients when they go. Every coach uses different tools, and the brand experience is whatever they picked.
Associates get seats, clients belong to the practice, and hand-offs are one click with the history intact. The shared library keeps the method consistent; the practice analytics show which associates’ clients are thriving. When someone leaves, nothing does.
Seats
Practice includes five seats; extra seats are $49 a month each, under a third of a Pro account. From about a dozen coaches, Studio’s unlimited seats and custom AI training make more sense.
Every seat gets the full coach app; every client of every coach gets the app, the watch and the companion. One brand, one bill, pooled AI allowances.
The behavioural loop
Check-in, reading, nudge, milestone. The loop runs for every client of every coach on the practice, under your brand, with the assistant’s allowances pooled so a busy coach never runs dry.
Integrations
Calendar, video, payments, messaging and the platforms your audience lives on. Nothing to re-buy.
Where you land
Everything in Scale plus five seats, pooled assistant actions, 10,000 companion conversations, white label with a custom domain, the shared library, hand-offs, admin roles, a featured listing and the API. Extra seats are $49.
Founding 100 · the first hundred paid coaches lock 40% off for life. The counter is on the pricing page.
Practices with several coaches and one brand.
Questions
Fourteen days free for the whole team. Add seats as you go; nothing is charged per client.
Start free · 14 daysNo card to start. Your first client can be in tonight.