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Talent shows up on the day. Routine shows up every day.

Athletes, musicians, speakers, surgeons: the performance is decided by the routine around it, and the routine is decided on ordinary Tuesdays. GrowthArc puts the routine on a wrist, readiness in a chart, and your voice the night before it counts.

No card to start. Every plan takes 0% of what you earn.

Pre-performance routinesReadiness readingsVisualisation habitsCompetition-week nudgesTeam programmes
TODAY · RACE WEEK
Four days out, Kai.
🎧Pre-training routinebreath · cue word · go22
🧠Visualise the race5 minutes · lights off9
😴Sleep by 10phone outside the room5
Today · Journey · Coach · You
NUDGE · 9:00 PM
Lights off in an hour.
L
LenaGrowthArc · now

“Three minutes on the bus counts, Kai. Race week: the full five tonight, lights off, same cue word. See the start line.”

✓  Log it
Later
MILESTONE
21DAYS

Three weeks of routine

Pre-training routine · 21 of 21

A client’s week · Kai

Race week, on a wrist

The phone is Kai’s, a competitive athlete four days out. This is what a mental-skills programme looks like when it lives where the athlete does.

TODAY · RACE WEEK
Four days out, Kai.
🎧Pre-training routinebreath · cue word · go22
🧠Visualise the race5 minutes · lights off9
😴Sleep by 10phone outside the room5
Today · Journey · Coach · You
CHECK-IN · 2 TAPS
Visualise the race
How hard was it today?
12345
What got in the way?
DistractedAnxiousSkippedTravelling
“Did it on the bus. Three minutes, eyes open.”
Save · 2 taps
Your coach sees this before Thursday
READING · READINESS
Readiness
8
OUT OF 10 · THIS MORNING
Rest day paid off · trending up into race week
Log it · 15 seconds
COMPANION
Ask anything, any hour
Nerves before Saturday. Normal?
Companion · in Lena’s voiceLena’s line: nerves are readiness with nowhere to go yet. Your routine gives them somewhere. Tonight’s visualisation is the place.
Injury or mental-health flags go to Lena immediately
NUDGE · 9:00 PM
Lights off in an hour.
L
LenaGrowthArc · now

“Three minutes on the bus counts, Kai. Race week: the full five tonight, lights off, same cue word. See the start line.”

✓  Log it
Later
MILESTONE
21DAYS

Three weeks of routine

Pre-training routine · 21 of 21

Monday 6:20 am · Today

The routine, as rows with streaks

Pre-training routine, visualisation, sleep. The routine is ticked from the wrist at the track before the first rep; the streak of 22 is the confidence you have been building for a month.

Tuesday 8:40 pm · Check-in

The distraction, named in two taps

“Distracted” and “travelling” on the visualisation habit. Three minutes with eyes open is logged as a half-win instead of a failure, and you see the travel pattern before the athlete does.

Wednesday · Reading

Readiness, every morning, charted into the race

A ten-point readiness score each morning. The dip after the hard block and the rise through the taper are visible to both of you; the number the athlete trusts on the start line is the one they gave themselves.

Readings on schedule →
Thursday 10:30 pm · Companion

Your reframe, the night the nerves arrive

The companion answers in your language with your line about nerves, then points at tonight’s routine. Anything that sounds like injury or a mental-health flag goes to you immediately.

The client-side AI →
Friday 9:00 pm · Nudge

Your voice, an hour before lights off

Drafted from the week’s check-ins, approved by you at breakfast. It quotes the cue word you chose together and asks for exactly one thing: the full five minutes.

Watch a nudge land →
Saturday · Milestone

Twenty-one days of routine, and then the race

The ring closes on the wrist in the warm-up area. Whatever the result, the routine held for three weeks with dates, and that is what the next block is built on.

Start free · build the routine

Deep use cases

Four performance programmes, end to end

Competition prep, the performer’s routine, a club programme and the comeback. Each with what GrowthArc runs underneath.

The two weeks before it counts

The situation

The mental skills are taught. In the taper, when they matter most, the athlete is travelling, anxious and off routine, and you hear about it afterwards.

What GrowthArc does

Visualisation, sleep and the pre-performance routine as wrist taps with cues; a readiness reading each morning; nudges with your face timed to the evening before. Check-ins name the distraction. Your brief before the last session lists what was actually practised.

Fits Pro · unlimited athletes, readings on scheduleStart free

The performer’s routine, held between performances

The situation

A concert pianist, a keynote speaker, a surgeon. Pressure arrives on a schedule; the routine that handles it arrives only when they remember.

What GrowthArc does

A pre-performance routine as a habit with a cue, a companion that carries your reframes into the green room at 7:55pm, and a post-performance check-in that captures what happened while it is fresh. The chart across a season shows the routine becoming automatic.

Fits Solo · up to 20 clients at $79Start free

A mental-skills programme for a whole squad

The situation

A club wants mental skills for twenty-four athletes, delivered by you and an assistant coach, with the head coach seeing engagement but not private check-ins.

What GrowthArc does

A cohort on a shared journey, individual habits and readiness readings per athlete, two seats so your assistant holds half the roster, and aggregate reporting for the club. Private check-ins stay between the athlete and their coach.

Fits Scale · cohorts and two seatsStart free

The comeback, as a series of small kept promises

The situation

Return from injury is a mental programme wearing a physical one. Fear, impatience and a routine that fell apart in rehab.

What GrowthArc does

Rehab behaviours and mindset work as one journey with phases; a confidence reading alongside the readiness one; nudges that say “keep the identity, adjust the routine”. Day 3, 7 and 21 milestones make progress visible when the body is slow to show it.

Fits Pro · unlimited clients and the StudioStart free

Your side · Tuesday

Your Tuesday, before the track

The web and iOS coach app, on a real morning. Seven minutes; the squad is read and race week is briefed.

coach.growtharcos.com
GrowthArcTodayClientsInboxJourneysSessionsPaymentsAnalyticsSettings
Tuesday · 7:58
Who needs you, in order
23athletes
2off routine
3competing Sat
KN
Kai N.Day 21 · routine · readiness 8 · race Sat
Celebrate
EV
Eva V.Sleep habit missed 4 nights · “travel”
Needs you
DP
Dev P.Session 5:00 PM · brief ready · comeback week 6
Review
GrowthArcTodayClientsInboxJourneysSessionsPaymentsAnalyticsSettings
Client
Kai · Block: Race prep · week 3 of 3
7.4readiness avg
95%routine kept
9visualisations
Pre-training routine21/21
Visualise the race15/21
Sleep by 1013/21
“Did it on the bus. Three minutes, eyes open.”
GrowthArcTodayClientsInboxJourneysSessionsPaymentsAnalyticsSettings
Session brief · 1:55 pm
Kai · Final session · 5:00 PM
  • Routine held 21 of 21; visualisation missed on the three travel days
  • Readiness 5 after the hard block, 8 this morning; the taper is landing
  • Check-in note Tuesday: “three minutes, eyes open, on the bus”
  • Thread: the cue word for the start line, and the nerves reframe
GrowthArcTodayClientsInboxJourneysSessionsPaymentsAnalyticsSettings
Automation
Rules that run while you sleep
Competition in 24 hoursNudge the evening before · routine reminder
On
Quiet 3 daysDraft a nudge · keep the identity, adjust the routine
On
Injury or mental-health languageCompanion hands off to me · flagged
Always
Rule onPreviewPause
7:58 am · Today

The roster, ranked by who needs you

Health scores move with completions, check-ins, sessions and messages, so the dashboard opens on the two people who are slipping and the one hitting a milestone tonight, not on a table of everyone. The assistant has already drafted the touches; you approve, edit or skip.

8:03 am · Client

A whole fortnight on one screen

Every completion, every reading, every check-in word Kai typed at 9pm. The pattern that took you three sessions to notice is a chart now, and the assistant has put the sentence under it.

1:55 pm · Session

The brief is written before you sit down

What moved, what stalled, their own words from the week, and the thread the assistant suggests you pull. Two minutes of reading replaces fifteen of prep. On Scale, every session gets one automatically.

How the assistant works →
Once · Settings

Set the rule, then stop remembering it

Three quiet days drafts a nudge in your voice. A milestone drafts a celebration. A new client gets your welcome sequence. Rules run every morning; nothing sends without your tap unless you say so.

Plans with automation →

The behavioural loop

Four things, in a circle, every day

Check-in, reading, nudge, milestone. For a performer the loop is a routine on a wrist, a readiness number each morning, your voice the night before, and a streak that becomes confidence.

  • 1
    Check-inTwo taps after the habit: how hard, what got in the way. Effort and obstacle, not a diary.
  • 2
    ReadingWeight, a ten-point scale, yes/no or a photo, asked on schedule and charted for both of you.
  • 3
    NudgeThe assistant drafts from the pattern; you approve; it lands with your face and one action.
  • 4
    MilestoneDay 3, day 7, day 66. The ring closes where the action happened, and the identity forms.

Integrations

Plugs into the practice you already run

Calendar, video, payments, messaging and the platforms your audience lives on. Nothing to re-buy.

GGoogle Calendar · two-way syncOOutlook · two-way syncZZoom · links on every bookingSStripe · checkout, invoices, payoutsWWhatsApp · assistant channelApple Watch · client companion▶YouTube · import → journeyTTikTok · import → journeyIInstagram · import → journeyLTwitch · Kick · live nudges♥Apple Health · readings · comingEmbeds & API · your own siteGGoogle Calendar · two-way syncOOutlook · two-way syncZZoom · links on every bookingSStripe · checkout, invoices, payoutsWWhatsApp · assistant channelApple Watch · client companion▶YouTube · import → journeyTTikTok · import → journeyIInstagram · import → journeyLTwitch · Kick · live nudges♥Apple Health · readings · comingEmbeds & API · your own site

Where you land

Most performance coaches land on Pro

Unlimited athletes, readings on schedule, health scores, the Journey Studio and payments. Scale adds cohorts and two seats for a club programme.

Founding 100 · the first hundred paid coaches lock 40% off for life. The counter is on the pricing page.

Pro · Most popular
$149/mo · $119/mo billed annually

The full-time solo practice. Where most coaches should land.

  • Unlimited clients
  • Health scores + quiet-client alerts
  • Journey Studio with AI drafting
  • Payments, invoicing, payouts (Stripe)
  • Documents & knowledge base
  • Readings on schedule: weight, scales, photos

Questions

From mindset and performance coaches

Do athletes actually use another app?
They use the wrist. The Apple Watch companion ticks the routine and logs readiness in two seconds at the track; the phone is for check-ins and the companion at night.
Can a club or team see the data?
Only what you report from analytics, in aggregate. Individual check-ins and messages have no team surface; row-level security means nothing can leak by accident.
Can I work with an assistant coach?
Scale includes two seats and Practice five. Each seat is a full coach app; on Practice, athletes can be handed off between coaches.
How many athletes can I have?
Solo includes 20 active clients; Pro and above are unlimited. Pricing is per coach, never per athlete.

Put the routine on their wrist

Fourteen days free. One athlete, one routine, and a readiness reading that starts charting tomorrow.

Start free · 14 days

No card to start. Your first client can be in tonight.

Start free · 14 days