Home · Coach app
The coach app · web and iOS

Your practice, in a pocket

The full dashboard on the web, and the parts you need between things on iOS: the roster ranked by who needs you, the morning pass of drafts to approve, the brief before each session, an invite code from a café, and the inbox with a voice note transcribed.

No card to start. Every plan takes 0% of what you earn.

Web dashboardiOS coach appMorning passSession briefsHealth scoresInvite by code
TODAY · 7:58 AM
Who needs you, Maya.
PJ
Priya J.Slipping · 3 quiet days · draft ready
Needs you
SM
Sam M.Day 6 · evening pages · milestone tonight
Celebrate
AL
Ana L.Session 2:00 PM · brief ready
Review
THE MORNING PASS · 3 DRAFTS
Approve, edit, or skip.
TO Priya J.

“Three quiet days, no judgement. Tonight the two-minute version: one page, then close the book.”

ApproveEditSkip
TO Sam M.

“Tomorrow is day seven. Keep tonight and the whole week closes. Same chair as Monday.”

ApproveEditSkip
NEW CLIENT · 60 SECONDS
Invite Jordan.
KX7P-4M2Q

Read it aloud, text the link, or let the email go. It works either way.

Copy link

A coach’s day, on the phone

Five moments between things

The phone is Maya’s. The web app has everything; this is what she reaches for when she is not at the desk.

TODAY · 7:58 AM
Who needs you, Maya.
PJ
Priya J.Slipping · 3 quiet days · draft ready
Needs you
SM
Sam M.Day 6 · evening pages · milestone tonight
Celebrate
AL
Ana L.Session 2:00 PM · brief ready
Review
THE MORNING PASS · 3 DRAFTS
Approve, edit, or skip.
TO Priya J.

“Three quiet days, no judgement. Tonight the two-minute version: one page, then close the book.”

ApproveEditSkip
TO Sam M.

“Tomorrow is day seven. Keep tonight and the whole week closes. Same chair as Monday.”

ApproveEditSkip
SESSION BRIEF · 1:55 PM
Ana, in two minutes.
TODAY · 2:00 PM · ZOOM

Ana L. · Session 5

Energy readings up since the walk; workouts stalled since the travel week; one breakthrough note Monday.

THREAD TO PULL

The weekend cue is missing

Misses cluster Sunday and Monday; the will is there, the cue is not.

Brief written by the assistant from the fortnight
NEW CLIENT · 60 SECONDS
Invite Jordan.
KX7P-4M2Q

Read it aloud, text the link, or let the email go. It works either way.

Copy link
INBOX · VOICE NOTE · 0:42
Sam, from the wrist.
S
Sam M.GrowthArc · 9:41 pm

“Rough day, but I did the walk. The pages tonight are going to be hard. Just wanted you to know I’m still in.”

▶  Play · reply
Transcript attached · pattern filed for Thursday’s brief
7:58 am · Today

The roster, ranked by who needs you

Health scores move with completions, check-ins, sessions and messages. The app opens on the two people slipping and the one hitting a milestone, not on a table of everyone.

8:01 am · The morning pass

Three drafts, three taps

The assistant read every client overnight and proposed up to three touches in your voice. Approve, edit or skip from the queue. Nothing sends without your tap; your edits are how it learns.

How the assistant works →
1:55 pm · Session brief

Two minutes of reading, not fifteen of prep

What moved, what stalled, their own words, the thread to pull. Written from the fortnight before every session on Scale, with the Zoom link one tap away.

4:10 pm · Invite

A new client in sixty seconds, from a café

Add a client, get an 8-character code and a link on screen. Read it aloud on the call you are already on. The programme you built is waiting for them.

9:41 pm · Inbox

A voice note from a wrist, transcribed

Clients talk from the watch or the phone; you get the recording and the transcript. Reply in a line. The assistant files the pattern for Thursday’s brief.

Start free · carry the practice

On the web

The desk, when you are at it

Programmes

Journey Studio

Build programmes with phases, habits and check-ins. Paste a video or a document and the Studio drafts the journey for your edit.

Caseload

Clients & health

Every client’s timeline: completions, readings, check-in words, notes, messages. Health scores with movement, not snapshots.

Between sessions

Nudges & automation

Write, schedule, or approve the assistant’s drafts. Set rules once: quiet three days, milestone reached, new client joins.

Scheduling

Sessions & calendar

Two-way Google or Outlook sync, Zoom on every booking, reminders both ways, briefs before each one.

Revenue

Payments & offer pages

Public offer pages with checkout, invoices with reminders, refunds, payouts to your bank. 0% platform fee.

Numbers

Analytics & attribution

Habits kept, clients quiet, sessions held, and which link produced which paying client.

The budget

What the app costs you in time

0minutesa typical morning pass
0draftsproposed per morning, at most
0minutesto read a session brief
0sent without younothing goes out without your tap

Questions

About the coach app

Is there an Android coach app?
The coach app is on the web and iOS today. The web app works in any browser on any device, including Android phones, with everything the desk has.
Can the AI message my clients without me?
No. It drafts; you approve. Rules you set can run automatically if you choose, and you can see and pause every one of them.
Does the coach need an Apple Watch?
No. The watch is the client’s instrument. Coaches work on the web and the iOS app.
What about a second coach?
Scale includes two seats and Practice five. Each seat is a full coach app; see the practices page for hand-offs and the shared library.

Carry the practice, not the admin

Fourteen days free. Approve your first drafts tomorrow morning, from wherever you are.

Start free · 14 days

No card to start. Your first client can be in tonight.

Start free · 14 days