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About

Software for the six days between

GrowthArc exists because of one observation: coaching works, and almost all of it happens where no coach can be - the client’s ordinary week. We build the presence that fills that gap, without pretending software is the coach.

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Principles

The rules we build by

Written down so you can hold us to them.

01

The coach is the product

Every feature amplifies a human relationship. The AI drafts; the coach sends. The watch takeover belongs to a face, never a bot.

02

Evidence or it doesn’t ship

Milestones follow the habit-formation research, not app-store fashion. The science page cites sources by name.

03

Honest beats impressive

The watch has no camera, so the app says so and hands off to the phone. Our API page lists what’s real. This costs us demos and wins us coaches.

04

Two seconds is the budget

Every client interaction is designed for the moment it actually happens - a raised wrist, a locked phone, a Tuesday night.

05

Your clients are yours

No ads, no data sales, no platform wedging itself into your relationship. The subscription is the whole business model.

06

Ship the record

Release notes in public, decisions explained in field notes, pricing on the front page.

07

Priced per coach, never per client

0% fees on what a coach earns, seats for practices, and a wearables roadmap we will not sell before it exists. The pricing page says it all →

The story

Built with working coaches

GrowthArc is built by a small product team alongside practising coaches - life, executive and creator - whose real caseloads shaped everything from the morning dashboard to the wording of a day-6 nudge.

We’re deliberately early and deliberately close: coaches on the trial talk to the people who build, and the release notes show how fast that loop runs.

  • Small team, senior hands
  • Coaches in the loop weekly
  • Roadmap steered by real practices
The loop
💬
Coach feedback, Tuesday
“The invite email didn’t arrive”
🔧
Shipped, Thursday
Codes shown instantly, email fixed
📝
Release notes, Monday
In public, dated

Talk to the people building it

support@growtharcos.com reaches humans who ship. Tell us what your practice needs.

Start free · 14 days

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